Announcement of Partnership Agreement with GOOD BARDS PTE. LTD.
Genero,Inc. (Headquarters: Ota-ku, Tokyo; Managing Director: Hiroishi Takeuchi) is pleased to announce that it has entered into a partnership agreement with GOOD BARDS PTE. LTD. (Headquarters: Singapore; hereinafter "GOOD BARDS"). Through this collaboration, both companies will strengthen the provision of AI-driven marketing solutions and support the advancement of digital transformation (DX) for enterprises.
Through this partnership, Genero will begin providing and supporting the implementation of the "Agentic AI-powered Marketing OS" offered by GOOD BARDS.
This solution is a platform that highly integrates native CDP, multi-LLM orchestration, and autonomous AI agents, unifying complex marketing toolsets into a single "command center." This enables the real-time, autonomous planning, execution, and optimization of marketing initiatives across multiple channels.
By optimally implementing this platform within each company's unique marketing environment, Genero aims to significantly improve operational efficiency and help achieve highly personalized customer experiences tailored to each individual.
Through this alliance, both companies are committed to establishing a new generation of standards where AI autonomously optimizes marketing, contributing to the sustainable growth of businesses.
About Good Bards
Good Bards is the world’s first Agentic AI-powered Marketing Operating System (OS), purpose-built to unify enterprise marketing stacks. By integrating a native Customer Data Platform (CDP), multi-LLM orchestration, and autonomous AI agents, Good Bards transforms fragmented tools into a single, cohesive command center. The platform enables marketing teams to plan, execute, and optimize cross-channel campaigns—from email automation to social media and 24/7 sales chatbots—in real-time. Headquartered in Singapore and backed by global partners like Google for Startups, Good Bards empowers brands to achieve hyper-personalized engagement and operational efficiency at scale without increasing headcount.
Website:https://www.goodbards.com/
Comment from Alan Ho, CEO and Co-Founder, GOOD BARDS
Entering Japan alongside a partner as deeply rooted in digital transformation as Genero is a pivotal milestone for Good Bards. The Japanese digital marketing software market is projected to surpass $5.4 billion this year, yet many enterprises remain hindered by fragmented tools that don't speak the same language—literally or technically.
Our Marketing OS was built natively to thrive in such complex, multi-lingual, and multi-cloud environments. By combining our flexible, multi-LLM orchestration with Genero's local expertise, we are delivering a turn-key solution that respects Japan's unique market requirements while providing the autonomous AI power needed to scale global marketing operations instantly.
Comment from Hiroishi Takeuchi, Managing Director of Genero, Inc.
Currently, many companies undergoing digital transformation (DX) are facing a major hurdle: the 'fragmentation' of countless existing marketing tools. The reality is that data remains isolated within individual tools, undermining the consistent customer experience that should be at the core of any strategy. This has become an urgent challenge for marketers today.
I am delighted that through our partnership with GOOD BARDS, we can now introduce their Agentic AI-powered 'Marketing OS' to the Japanese market. This platform goes beyond simple tool integration; it fundamentally redefines corporate marketing activities through the power of 'Agentic AI,' where AI makes autonomous decisions and executes actions.
By fusing Genero’s expertise in open-source solutions and organizational transformation—which enhances business agility—with the innovative AI technology of GOOD BARDS, we will support Japanese companies in simultaneously achieving world-class personalization and overwhelming operational efficiency.
About Genero Inc.
Genero Inc. is a digital agency that supports the transformation into "AI-Native" organizations by combining open-source Drupal, Agile methodologies, and AI.
As a partner of SAFe® (the global standard framework for organizational transformation), Genero supports everything from strategy formulation to human resource development. Furthermore, as Japan’s only official training partner for Atlassian, the company provides the construction of business foundations where "everything from planning to execution is connected" using Jira and Confluence. By deeply embedding cutting-edge AI technology into organizational decision-making and daily business systems from the outset, Genero provides end-to-end support for building resilient organizations capable of continuous value creation and rapid decision-making in a volatile era.
Contact Information
For inquiries regarding this matter: Genero Inc. Marketing Department
Email: info@genero.jp
URL: https://genero.jp/contact
Company Profile
Company Name: Genero,Inc.
Representative: Hiroshi Takeuchi, Managing Director
Head Office: SANNO BRIDGE, 2-5-6 Sanno, Ota-ku, Tokyo, Japan
Established: April 2003
Business Activities:
- AI implementation support
- Agile organizational transformation consulting
- Digital marketing support
- Development and operation of open-source systems
Website: https://genero.jp/
